Typography & Web Design: Use Text to Increase Website Conversions


Want to level up your web design? Here's how to use typography to improve user experience, nail your messaging, and increase website conversions.

The role of typography in web design goes far beyond the simple selection of fonts. Choosing the right typeface will make your text more readable, improve its perceived credibility and visual appeal, increase conversions, and boost your sales. According to a survey by GoodFirms, over 61.5% of web designers used an ‘expressive’ typography design to create an engaging look for their websites. 

If you want your audience to understand and absorb your content, you’ll need to make sure that your choice of typeface matches what you’re trying to convey.